Estée Lauder Companies

Trade Marketing Intern for Aramis and Designer Fragrances

Estée Lauder Companies is a leader in the prestige beauty industry with a portfolio of 25+ brands sold in approximately 150 countries and territories.

• Researched competitive landscape and designed analysis for North America’s Macy’s and Ulta account executives

• Arranged retailer and brand information to organize for upcoming deals and communications with retail partners

• Worked on the launch of Michael Kors’ Gorgeous! fragrance, providing feedback in strategy and creative meetings

• Strategized future sampling techniques, reviewing studies among other Estée Lauder brands’ sampling programs and the forecasted fiscal year ‘21 sample lines to recommend sample formats and channels for the future

• Examined return on investment by size and fragrance juice to confirm which features to prioritize and which data to track for future sampling initiatives

• Learned from top executives about a global mindset and consumer first ethos in business

• Surveyed and provided feedback on Gift With Purchase options, retail displays and 360 activation campaigns