As a trade marketing intern for Aramis & Designer Fragrances, I conducted competitive analyses among our retailers, compiled consumer data, and aided external communications with retailers. I participated in meetings to discuss the launch of Michael Kors’ Gorgeous! and implemented the transition of new Cashmere Mist visuals into retailer platforms. I arranged retailer and brand information to organize for upcoming deals and communicate with retail partners.

Analyzed a series of sampling studies done through Estée Lauder Company brands to recommend strategies for Michael Kors and Donna Karen’s fiscal year ’21 and ’22 sampling methods.

Utilized the return on investments based on sample sizes and type of perfume juice, I informed the executive director of marketing and trade marketing director on statistics to track in the future. The project piqued my interest in consumer insights. My experience as a trade marketer lends me a crucial understanding of retailer relationships. Interning on the ADF team in the wake of decreasing sales post-COVID provided me with key insights on how to capitalize on internal strengths and regain brand relevance through gift with purchases, store displays, and 360 activations.

Participated as a fellow for the direct-to-consumer company that creates energy bars made from organic green tea.

Learned directly from co-founder and CPO Bennett Byerley about start-up culture. Lesson topics included: product/food industry, marketing, customer experience, fundraising/finances, fundraising, and management. Brainstormed new product ideas for the company and posts for Facebook and Instagram ads as well as used other start-ups as case studies for analyzing strong online customer experiences and fundraising tactics.

Pitched a partnership between VERB Energy and at-home workout companies for my final project, drawing off of Theodore Levitt’s “Marketing Myopia” and the increasing trend towards industry fusion. Pitch deck for project can be found here.

Aid founder Nancy Sandler in branding and generating innovative solutions for consumer engagement with the grip sock company.

Engage with followers and potential new accounts on Instagram.

Edit stories on Soul Stories blog. Adjusted interview questions to foster more captivating stories.

Contact pilates and barres studios as well as individual trainers and fitness influencers for sales outreach. Curate each message to fit the unique client and maximize connection and ultimate partnership.

Formed Social Media guides and planned posts for 25.9K Instagram followers (Instagram posts found here).

Wrote artist biographies for prospective clients to view on ArtBinder.

Conducted market research on previous artist sales and auctions to inform proposals to buyers.

Contacted bloggers and influencers in order to expand the company’s network and potential partnerships.

Maintained contact and relations with solidified blogger and influencer. Managed records of past product postings and pending ones.